In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by -0.2%. Tatcha grew faster than everyone else, with 0.2% growth! On average, each post in this landscape earns more than 592.4 engagements. LANEIGE is topping the charts with more than 1.50k engagements per post on their 89 posts in the last 30 days.
Key Trends for Skincare
Many of this year’s top 10 makeup Facebook posts featured UGC, which is no surprise in such an influencer-driven industry. Read the full report »
Almost 90% of beauty brands mentioned or hashtagged holidays in their Instagram posts this year, like #InternationalWomen’sDay and #MothersDay. See more skincare trends »
2.73k Likes • 50 Comments
No crumbs, just shine🌟🫐 BLUEBERRY JELLY GLAZE CRAZE TINTED LIP SERUM, your K-Beauty essential for hydrated, high-shine lips all season long. A sheer blueberry tint that melts into every lip tone—delivering instant hydration, smoother-looking lips, and that glassy, buildable shine. The ultimate lip care + color moment for summer. 95% skincare ingredients in every swipe, powered by …
1.82k Likes • 46 Comments
Shades of spring, currently on repeat🍓🌸 From car touch-ups to purse essentials, Strawberry Sprinkles + Rose Jam are the kind of lip combo that go everywhere with you. One swipe for the mirror check, one more just because✨ Shop Glaze Craze Tinted Lip Serum at sephora, #sephora kohls, amazon amazonbeauty, in-store thegrovela, and us.laneige.com #laneige #kbeauty #cooltonedmakeup
1.78k Likes • 49 Comments
The ✨skin✨ behind the look joeyking Evenly clear gets skin clean, purified, and refreshed before allanface’s glam even begins. • Evenly Clear Acne Cleanser • Evenly Clear Clarifying Spray • Evenly Clear Acne Gel Moisturizer Tell us which one you’re trying first.
847 Likes • 69 Comments
Flood your skin from within. Your favorite formulas like Dewy Skin Cream and Dewy Milk Moisturizer are powered by Hadasei-3™, our proprietary high-performance complex, which drives moisture deeper for visibly transformative hydration and healthy-looking skin.
777 Likes • 22 Comments
You don’t need much—but you DO need hydration. bryannaromero uses: Moisture Surge Active Glow Serum. Moisture Surge 100H Hydrator. NEW UV Solutions Hydrating Sunscreen SPF 50. Even Better Vitamin Makeup. Chubby Stick Lip Balm in Bountiful Blush. All Clinique skincare and makeup: 👩⚕️ Dermatologist tested. 🧪 Allergy tested. 🚫 100% fragrance free. #Clinique #DermatologistTested #AllergyTestedFragranceFree
103 Reactions • 5 Comments • 2 Shares
Show your mom the love this Mother’s Day by gifting her the gift of anti-aging with Super Multi-Corrective Cream, Eye Cream, and Soft Cream - a family as iconic as she is! 💜 Get her gift now on Kiehls.com with exclusive offers!
67 Reactions • 1 Comments • 1 Shares
Our Gen Z social media manager told us we’re a little late to the trend, but we made it
43 Reactions • 2 Comments • 1 Shares
Our newest SPF edition is perfect for on-the-go 💛 With SPF 50+ and its super lightweight and non-greasy texture we already know Better Screen Serum-In-Stick is going to be a summer staple. Early access available on the @sephora app on May 14th and at Sephora.com on May 15th.
43 Reactions • 0 Comments • 0 Shares
Good things come in glossy threes. One serum, three shades made to hydrate, shine, and glow wherever you’re headed✨ 🖤💫 Black Plum Glaze sheer translucent plum with pink and blue shimmer 💜 💫 Lavender Frosting dreamy lavender glaze with gold shimmer 🩷 Rose Jam universally flattering muted rosy pink Shop our limited‑edition Glaze Craze Tinted Lip Serums effortless shine and …
37 Reactions • 4 Comments • 1 Shares
No crumbs, just shine🌟🫐 BLUEBERRY JELLY GLAZE CRAZE TINTED LIP SERUM, your K-Beauty essential for hydrated, high-shine lips all season long. A sheer blueberry tint that melts into every lip tone—delivering instant hydration, smoother-looking lips, and that glassy, buildable shine. The ultimate lip care + color moment for summer. 95% skincare ingredients in every swipe, powered by …
1.35k Likes • 59 Comments • 22 Shares
Welcome to the LANEIGE LIP LAB✨🍰 Can't resist something sparkly, so we had to give our Strawberry Shortcake Lip Sleeping Mask a shimmery makeover! Adding Stardust Lip Glowy Balm to the mix to give that sparkle and shine🫶 Shop both today @sephora, #sephora#sephora, and on our site! #shimmer #lipmask #kbeauty #lipgloss
968 Likes • 115 Comments • 19 Shares
Shop Glaze Craze Tinted Lip Serum at @sephora, @Kohl’s, @Amazon @Amazon Beauty @The Grove, and our site! #laneige #kbeauty #cooltonedmakeup
492 Likes • 15 Comments • 16 Shares
Get our 6-piece Spring Radiance Kit free with eligible $75 purchase. T&Cs apply.
207 Likes • 3 Comments • 6 Shares
DITL of a clinical consultant 🥼 clinical consultants are trained in partnership with dermatologists to assist with *anything* your skin throws at you ✨ find your nearest counter at the link in our bio 🔎 #clinique #cliniqueconsultant #dermatologisttested #allergytestedfragrancefree
120 Likes • 14 Comments • 5 Shares
A little Hydro Boost moment with @tate mcrae, before fashion’s biggest night 💧✨
The Social Media Benchmark Report
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