Makeup brands were some of the first to realize the true power of social media to showcase their products and connect with their fans. The investment these brands make in social is obvious in the quality and quantity of the content they produce.
In the last 30 days, the average company in this landscape has grown their audience by -1.0%. On average, each post in this landscape earns more than 3.12k engagements. L'Oréal Paris is topping the charts with more than 14.1k engagements per post on their 92 posts in the last 30 days.
I AM NOT YOUR TOY. dovecameron for Lip Toy Stained Glossing Oil. available at urbandecay.com, sephora & ultabeauty makeup: kaleteter hair: jacobrozenberg
ELLA debuts MAC Lustreglass StainGlass Lip Tint in XOXO 💋 Available 5.8.26 in Korea and coming soon globally. This all-new lip tint delivers 12HR long-wearing color, all-day hydration, and juicy shine – with no sticky feel. Available in 12 sheer, buildable shades. ELLA from meovv for maccosmetics Photographer: Zhong Lin zhonglin_ MAC Global Creative Director: Nicola Formichetti nicolaformichetti MAC Global VP …
Met Gala 2026 ready with kendalljenner. For a gaze that commands the room and hair that stays flawless, it’s only EXTENSIONIST mascara and ELNETT hairspray. Makeup: maryphillips Hair: tamastuzes Photo: renellmedrano #LOrealParis #LOrealParisMakeup #LOrealParisHaircare #MetGala
And… action! The most iconic façade in Cannes is getting its festival look. martinezhotel is officially dressed in L’Oréal Paris. #LOrealParisCannes #LightsOnWomensWorth #WorthIt #CannesFilmFestival
Meet spencer.barbosa our ultimate Suga Baddie 🩷🍭 OBSESSED is an understatement 😍 #nyxcosmetics #nyxprofessionalmakeup #nyxcosmeticsbody
You had me at the first sniff.
Every shape, every shade, every BODY. That's our Suga Baddie 🩷🍦 The full Suga Baddie Artistry can't come together without our amazing amberdmakeup and dhairiusnyc #nyxcosmetics #nyxprofessionalmakeup #nyxcosmeticsbody spencer.barbosa
pick your fighter 💋
We’re gifting 5 of you our official Primer Launch PR Box! Here’s how to enter: 1. Like, share & save this post 2. Follow smashboxcosmetics 3. Tag your BFF in the comments 4. Bonus entries if you like, share and comment on our last 3 posts 🚨 No purchase is necessary. Must be US-based and 18+ to enter. Giveaway ends 11:59PM …
GLIDR swatched, which is your fav? thebeautyradar
Laminated look on 🔒 From untamed to tamed brows, thanks to 24-hour Brow Setter at sephora ⏱️
iykyk… shape tape is THAT girl for a reason 💅 snatched & brightened in seconds 🤭🤏
Body might be new… but lippies will always be our first love 🫶💄 #nyxcosmetics #nyxprofessionalmakeup #nyxcosmeticsbody
Stock up & save on your L’Oreal Paris Elvive Favorites at Kroger now through May 26! Save $5 instantly when you Buy 5 Elvive Personal Size Shampoo, Conditioners, select Treatments, or other participating Mega Event items. Check it out here: https://www.kroger.com/p/l-oreal-paris-elvive-hyaluron-plump-hydrating-shampoo-restage/0007124966567?fulfillment=DELIVERY&searchType=default_search
you’ve seen our iconic collab with @mmschocolate , but have you tried it??? shop now at @walmart 🍫 @maquillageitup #nyxcosmetics
blur, bronze, and indulge! 🍫💓 Our Chocolate Soleil Matte Blurring Bronzer just got even sweeter with NEW shades -because you deserve a little chocolate moment every day ✨ #toofaced
She’s bronzed. She’s blushed. She’s booked. 🐰💗 Sun Bunny Blushing Bronzer is available today - your fan-fave Sun Bunny is back plus 3 new shades: Fuchsia Bunny, Sunset Bunny, Strawberry Bunny. 🤎 And yes… it smells like coconut + sunshine 🥥☀️ Available at @sephora, @ultabeauty, @macys, @amazon, and toofaced.com! 🛍️ #toofaced
Laminated look on 🔒 From untamed to tamed brows, thanks to 24-hour Brow Setter at @sephora ⏱️
12HR wear. Overtime hydration. Juicy shine. This all-new lip tint really delivers. ELLA only wears MAC Lustreglass StainGlass Lip Tint in XOXO. ELLA from @meovv for @maccosmetics Photographer: Zhong Lin @zhonglin_ MAC Global Creative Director: Nicola Formichetti @nicolaformichetti MAC Global VP Creative: Tiff Chang @tiffachang Makeup Artist: Umji Hong @h_umji Hair Stylist: Dami Jo @dami_jo15 Fashion Stylist: Shun Watanabe @shun_watanabe Launching exclusively in Korea. #MACLustreglass https://mac-cosmetics.visitlink.me/si6wwn
Soft focus? Or mega bold? Get yourself a blush that does both. New MAC Skinfinish Colourstruck Blush also provides: Buildable, blendable coverage 12HR color-true wear in natural matte and radiant finishes A silky texture and weightless feel Shop now – online or at your nearest MAC Store. #MACSkinfinish https://mac-cosmetics.visitlink.me/5hdApO
GLIDR swatched, which is your fav? @thebeautyradar
channeling inner baddie energy all day and all night—even on a random wednesday.
we glow all year over here ✨
The bestselling Blurring Foundation Brush everyone’s talking about. In every pro kit for a reason. Have you tried it yet? #smashbox
celebrating mother’s day by sending a few of you some PR, comment a 💐 to enter!! p.s. need to be 18+ and in the U.S.!!
4.48k Likes • 144 Retweetshappy Mother’s Day to all the moms out there 🫶🫶🫶
100 Likes • 9 Retweetsdid someone say they love freebies and fro-yo? stay tuned for more deets 😏 pic.x.com/iAAapKphEt
LA babes!!! drop by our fro-yo pop up today from 2pm-6pm at the Bigg Chill for freebies, a custom Fat Matte inspired flavor and more 🍦
31 Likes • 5 Retweets
29 Likes • 2 Retweets
Fat, creamy pigment with a cushion-soft blurred finish? Say less… pic.x.com/CScu2V87tV
29 Likes • 1 Retweets
the texture-erasing glide that doesn't crack...Fat Matte is the only matte that matters😉 pic.x.com/RrUd6eFjILpic.x.com/RrUd6eFjILpic.x.com/RrUd6eFjILpic.x.com/RrUd6eFjIL
28 Likes • 4 Retweets
One last final spritz for the last final touch ✨ pic.x.com/V9NIFl8GC3pic.x.com/V9NIFl8GC3pic.x.com/V9NIFl8GC3pic.x.com/V9NIFl8GC3
and for the lady, perhaps a custom kit?
7 Likes • 0 Retweetscan officially confirm... c**** k** is coming back 🤯
7 Likes • 0 Retweetsgiving my inner child tarte’s custom kit sale
8 Likes • 0 RetweetsHot Glaze Summer loading ☀️✨
5 Likes • 1 RetweetsGlaze 🆙 your brow game with NEW Dream Sheen Brow Glaze ✨
5 Likes • 0 RetweetsUnveiling new portraits of @Charles Leclerc for L’Oréal Paris. #lorealparis #newambassador #worthit
trust i got em all 💅 #nyxcosmetics #BeautyTok #makeuphaul
The arrival of an icon! #aliabhatt is officially in Cannes ✨ #Cannes2026 #LOrealParis
I AM NOT YOUR TOY. @Dove Cameron for lip toy stained glossing oil. available at urbandecay.com, @sephora, + @Ulta Beauty makeup: @kale teter hair: @Jacobrozenberghair #urbandecay #dovecameron #lipoil #lipstain
lock in bc @Jasmine Gonzalez is taking you through the complete #nyxcosmeticsbody collection…which one are you grabbing first? 👀 #bodycareroutine #bodycare
Pretty 👏 In 👏 Purple 👏 @niko haagenson uses MAC Skinfinish Colourstruck Blush in LaLaLavender and Your Heroine to create a radiant, unexpected blush look. Shop now - online and in stores.
your chocolate essential 🍫✨🤎 Sculpt, define, and line - lips, brows, and face… one pencil, endless possibilities! ✨Available now exclusively at @sephora #toofaced
Craving chocolate!? 🤩 Our Chocolate Soleil Matte Blurring Bronzer adds warmth & dimension with a silky-matte finish infused with real cocoa powder that smells as good as it looks! 🍫🤎 #toofaced
Wishing a beautiful Mother’s Day to all the moms, mother figures, and women who inspire with their strength, love, and resilience every day 💐 Sending love from @anastasiasoare and all of us at ABH 🫶 #MothersDay #AnastasiaBeverlyHills
Laminated look on 🔒 From untamed to tamed brows, thanks to 24-hour Brow Setter ⏱️
Sometimes you gotta read your mom’s text and place the order immediately. Happy Mother’s Day to the women who shaped our beauty routines and so much more. #glossier #mothersday
Sun protection under your makeup matters. Invisible SPF 45 Primer helps defend against UV and keeps your makeup wearing better, longer. #primer #spf #smashbox
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.