In the Past 30 Days...
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.5%. Boston Ballet grew faster than everyone else, with 2.3% growth! On average, each post in this landscape earns more than 1.50k engagements. Boston Ballet is topping the charts with more than 2.68k engagements per post on their 120 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
17.7k Likes • 2.87k Comments
Your travel itinerary is soaked in blood if you're planning to ride an animal in Egypt 💔 Horses & camels are beaten, neglected, & overworked to the point of near death. Don't be the reason this happens to an animal.
15.2k Likes • 820 Comments
Torturing bulls is the crime, not speaking out against it 🗣️❌🐂 A petauk activist and petagermany activist have been ARRESTED in Monaco after stepping in front of the popemobile to urge Pope Leo XIV to cut the Catholic Church’s ties to bullfighting. Urge Pope Leo XIV to cut ties with bullfighting 🔗 in bio!
8.43k Likes • 87 Comments
The collab you didn’t know you needed has arrived 🦦🍺 🪨 Grab your favorite rock and crack open a cold one for the otters! We’ve joined forces with alvaradostreetbrewery to brew up something truly special. This collab not only supports our Sea Otter Program but also our sustainability goals. Our work with threatened southern sea otters was established …
5.58k Likes • 9 Comments
Your 2026 chipotle-USA Hockey Girls Tier I National Champions! 🏆🏆🏆 #USAHNationals
4.64k Likes • 12 Comments
It's another great day at the chipotle-USA Hockey National Championships! Don't forget you can catch any game live or on demand at USAHockeyTV.com! 🔗 in bio for #USAHNationals schedules
1.05k Reactions • 0 Comments • 96 Shares
🐟 Tuna into the Open Sea Cam
1.00k Reactions • 42 Comments • 46 Shares
Sending massive congratulations to our wonderful Patron, Peter Egan, who has been presented with The Jane Goodall Hope Award, in recognition of his passion, courage and dedication to transforming the future for animals, people and the planet. 💚 The award was presented in honour of our late Patron, and environmental activist, Dame Jane Goodall, at the …
1.00k Reactions • 27 Comments • 50 Shares
Our #volunteer puppy raiser, Connelly Early, makes his first start of the 2026 season for the Boston Red Sox tomorrow! ⚾ Connelly will pitch in game 3 of the Sox opening series against the Cincinnati Reds (1:40 p.m. ET). After a fabulous spring training, he's congratulated by his future #servicedog he's raising with his family, Keanu. …
582 Reactions • 84 Comments • 144 Shares
We wont stop until we end it.
566 Reactions • 125 Comments • 35 Shares
Next stop 🔜 Las Vegas 📍 The top four in the USA Hockey Men’s College Hockey Polls will battle for it all April 9-11. Who do you want to see come out on top? 🏒 Polls: usahockey.com/college
Every steak had a heartbeat.
409 Likes • 28 Retweets
1.44k Likes • 217 Retweets
Hot, iconic, and highlighting better choices for animals and the planet 💅🌱 Happy birthday to the iconic Brazilian singer, @Anitta 🎉🎂 pic.x.com/xDV1N8rJQt
Cats shouldn’t live outside.
1.15k Likes • 216 Retweets
134 Likes • 14 Retweets
Your 2026 @ChipotleTweets-USA Hockey Girls Tier I National Champions! 🏆🏆🏆 #USAHNationals pic.x.com/dtINcl4Fqm
121 Likes • 12 Retweets
Next stop 🔜 Las Vegas 📍 The top four in the USA Hockey Men’s College Hockey Polls will battle for it all April 9-11. Who do you want to see come out on top? 🏒 Polls: usahockey.com/college pic.x.com/SLSIhfl5WU
19.8k Likes • 238 Comments • 1.06k Shares
The betta fish sitting in those bottles are individuals, not merchandise—please don’t buy betta fish or support this industry.
1.43k Likes • 16 Comments • 219 Shares
The collab you didn't know you needed has arrived 🦦🍺 🪨 Grab your favorite rock and crack open a cold one for the otters! We've joined forces with @alvaradostreetbrewery to brew up something truly special. This collab not only supports our Sea Otter Program, but also our sustainability goals. Our work with threatened southern sea …
977 Likes • 50 Comments • 48 Shares
This spring, and always, don’t eat babies.
553 Likes • 59 Comments • 53 Shares
Dogs don’t understand why they’re neglected, but they feel it, every single day 💔
400 Likes • 2 Comments • 3 Shares
“Meticulously crafted and deeply intentional.”—Executive Director Ming Min Hui Only 4️⃣ more chances to experience My’Kal Stromile’s electric world premiere for yourself. Don’t miss The Leisurely Installation of a New Window, followed by Frederick Ashton’s The Dream, in their final weekend, only on stage through this Sunday. Use code MARCH for $20 off tickets. #BostonBallet #BBTheDream
The Social Media Benchmark Report
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