In the Past 30 Days...
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.3%. Canine Companions for Independence grew faster than everyone else, with 1.4% growth! On average, each post in this landscape earns more than 1.11k engagements. Monterey Bay Aquarium is topping the charts with more than 2.11k engagements per post on their 53 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
17.9k Likes • 2.48k Comments
These arctic foxes were bred to be so overweight that their legs were too weak to support their bodies. Humans shattered their health for the sake of profiting from their fur. Wearing fur isn’t fashionable, it’s a symbol of torture.
16.0k Likes • 1.78k Comments
To try to make terrified beagles less “shrill,” this horrific lab’s vet crudely cut their vocal cords—even MULTIPLE times—without pain relief 😢
12.4k Likes • 15 Comments
Write it in the history books! Congratulations to Western Michigan—the 2025 NCAA Men’s Ice Hockey National Champions! 🏆
11.0k Likes • 30 Comments
🔥W🔥 Team USA knocks off Canada by a score of 2-1, presented by discover! #WomensWorlds
4.32k Likes • 1 Comments
In celebration of Earth Month, we're spotlighting the power of education to create lasting change. A national group of Aquarium education leaders collaborated to write a special edition of the Journal of Museum Education entitled, Navigating the Progress of Equity in Aquariums. Monterey Bay Aquarium staff co-edited the journal and contributed several articles. Dive into the …
4.09k Reactions • 90 Comments • 140 Shares
Write it in the history books! �Congratulations to Western Michigan—the 2025 NCAA Men’s Ice Hockey National Champions! 🏆
2.17k Reactions • 111 Comments • 154 Shares
🔥W🔥 Team USA knocks off Canada by a score of 2-1, presented by Discover! #WomensWorlds
1.06k Reactions • 20 Comments • 52 Shares
In celebration of Earth Month, we're spotlighting the power of education to create lasting change. A national group of Aquarium education leaders collaborated to write a special edition of the Journal of Museum Education entitled, Navigating the Progress of Equity in Aquariums. Monterey Bay Aquarium staff co-edited the journal and contributed several articles. Dive into the …
957 Reactions • 0 Comments • 85 Shares
Lunar lullabies on the Moon Jelly Cam
442 Reactions • 7 Comments • 51 Shares
Less than 8,000 signatures to go until we hit 100,000! Add your name to help us get a Parlimentary debate on banning cages ➡️ ciwf.org.uk/SignThePetition
1.38k Likes • 160 Retweets
Isaac Howard is your 2025 Hobey Baker Award WINNER 👏 Congratulations, Ike! pic.x.com/NSVGNI8Svo
1.10k Likes • 135 Retweets
🔥W🔥 Team USA knocks off Canada by a score of 2-1, presented by @Discover! #WomensWorlds pic.x.com/HVvvZdF4GA
507 Likes • 461 Retweets
These arctic foxes were bred to be so overweight that their legs were too weak to support their bodies. Humans shattered their health for the sake of profiting from their fur. Wearing fur isn’t fashionable, it’s a symbol of torture. pic.x.com/qgDgo5Nc52
770 Likes • 45 Retweets
Write it in the history books! Congratulations to Western Michigan—the 2025 NCAA Men’s Ice Hockey National Champions! 🏆 pic.x.com/XZXbT31jTc
653 Likes • 46 Retweets
𝟏𝟑𝟎𝟎 𝐜𝐚𝐫𝐞𝐞𝐫 𝐍𝐇𝐋 𝐠𝐚𝐦𝐞𝐬 👏👏 Congrats, Patrick Kane on this incredible achievement! pic.x.com/SE0Wb66wcM
201 Likes • 26 Comments • 10 Shares
We pranked people with “dog milk” chocolate to shock them for Easter… Do you think it worked?
180 Likes • 9 Comments • 3 Shares
If you're a British citizen, or live in the UK, click on the link in our bio or visit ciwf.org.uk/SignThePetition to add your name! At 100,000 signatures we can get a debate in Parliament on banning caged farming and we only need 6,500 more signatures to hit the goal! #endthecageage #rescue #rescuehen #rescueanimals #rescueanimal #hens …
175 Likes • 1 Comments • 2 Shares
SPRING EXPERIENCE || This program combines three sublime ballets that showcase the breadth and beauty of ballet today. ✨ Mikko Nissinen, Raymonda ✨ Jiří Kylián, 27’52” ✨ Jiří Kylián, Petite Mort Don’t wait to get your tickets—head to our link in bio to get your seats today, now at 50% with code ROMEO50 by Apr …
160 Likes • 12 Comments • 3 Shares
“Be careful what you wish for” I was 😇
134 Likes • 24 Comments • 2 Shares
While #FinsAndFlippers5K participants are running free, Corky the orca is trapped at @SeaWorld San Diego 💔 After more than 55 years of confinement, she deserves more than endless laps in a tank 🔗 link in bio
The Social Media Benchmark Report
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