We are Rival IQ.
Since our founding in 2012, we've focused on making your social media data easier to find, analyze, and act upon.
Our values
We're committed to the health and success of everyone involved with Rival IQ, from employees to customers to vendors and beyond. Here are the core values behind every decision we make to support the Rival IQ family.
Rival IQ is proud to be a Quid company.
Transparency
We seek to be transparent with our team and our customers. Transparency builds trust, and trust builds lasting relationships.
Diversity and inclusivity
We believe that embracing our unique perspectives and experiences make us a stronger, more capable, and more empathetic team.
Flexibility
We understand that work is but one part of life. Family and health are really important to us.
Customer commitment
We work as hard as possible to let our customers know how highly we value them and their decision to trust us with their social media analytics. We know that their success is our success.
Data-backed decision making
We believe we gain a better understanding of our world and make better decisions using data than we would on gut or experience alone. We work hard to know our metrics, and they help guide us to better outcomes for our team, customers, and business.
Meet our talented team
Cat Martinez(she/her)
Customer Success
With experience as a business owner, Cat brings a true sense of understanding to the marketing challenges our customers face. Whether at Digg Fitness or Grand Canyon University, she's spent much of her career honing her client success skills. If you're lucky enough to work with her, you'll see what we mean.
Originally from El Paso, TX, Cat graduated from Baylor University in 2009. But all that Texas heritage couldn't keep her around (nor could getting lost and subsequently rescued from the Franklin Mountains on a proposal "hike"). In 2017, she and her spouse made the jump to the Pacific Northwest, and we couldn't be happier that they did. Outside of work, Cat loves hanging with family, whether it's hiking, camping, or studying dinosaur encyclopedias!
Arianna Bastianini(she/her)
Product
We, er, permanently borrowed Arianna from our parent company Quid and couldn’t be happier to have her in as our resident product manager. From feature design to translating all things Quid to Rival IQ and vice versa, Arianna brings her deep industry expertise and passion to make our product better every day for our customers.
Speaking of translating, Arianna speaks five languages and already has her eye on a sixth. She’s also a total food nerd with the degree cred to back it up. We haven’t quite figured out how to make the most of that from her perch in London, but we’re working on it. We’re also scheming for a visit from her beloved pup Pepita who definitely needs a visit to Seattle HQ, right?
Maria Mundaden(she/her)
Marketing
A Seattleite by way of Illinois and India, Maria joins our team to handle all things digital marketing. From SEO to paid ads to oodles of social media posting and analysis, Maria is our go-to for reaching potential customers authentically with just a mild amount of stalking.
Outside of work, Maria loves to travel with her family and play with her two sons. (We're told her analytical skills from a former life as an engineer come in especially handy when judging paper airplane contests at home.) When she's not lamenting the rain in Seattle, she can be found on a stand-up paddleboard in one of our beautiful lakes or inside baking up a storm in every season.
Lisa VanDenBerg(she/her)
Design
When she’s not driving her kids all over the Puget Sound for sports or traversing the world on amazing family adventures, Lisa makes everything look good at Rival IQ. She brings her world-class design talents to our team after a decade (or two) wearing many creative hats at ESPN. Lisa’s gorgeous design aesthetic, digital marketing chops, and lightning-fast Sketch skills have seriously upped our product and marketing game.
Lisa loves the outdoors and traveling to cultures she’s never experienced before with her husband and two kids. She’s made a serious dent in our Diet Coke stash, but if that’s what it takes to power this graphic designergizer bunny, we’re not complaining.
Samantha Ortiz(she/her)
Engineering
Not many teams can boast a software developer who moonlights as a cut flower farmer (or is it the other way around?), which is why we’re so stoked to welcome Sam’s nerdy floral talents to our team. Between bug bashing and all the actual bugs that live on flower farms, Sam isn’t afraid to get her hands dirty at work.
She has plenty to keep her busy on and off the farm, like mountain biking, hanging with her family, and exploring the rich history of the Northeast in her off hours.
Matt Gerrish(he/him)
Customer Success
Matt is a real life customer-turned-employee and joins us after a decade as a social media manager, proving once and for all that Rival IQ is good for both social media analytics and changing your life.
When he’s not leaping to help customers in our support queue, he’s building LEGOs with his sons or co-planning the next family adventure to complete the goal of visiting every U.S. National Park. We forgive him for living all the way in Utah because of his rabid commitment to all the Seattle sports teams (and the gear to go along with it).
John Lin(he/him)
Engineering
John joins us from our parent company, Quid, to bulk up our engineering team and to double our on-site John presence (watch out, John C.!). We’re told his commitment to wearing shorts year-round sharpens his focus and makes him an extra-effective software bug squasher.
When he’s not coding in shorts, he can be found hanging with his wife and two young kiddos, connecting with fellow kendama enthusiasts on the University of Washington campus, playing guitar, and traveling the world. We feel lucky to have him on loan from his native Taiwan.
Mark Pearson(he/him)
Sales
Originally from Seattle and a proud UW grad, Mark has made a career of selling SaaS products from some great local companies. Before Rival IQ, Mark spent 4 years with DocuSign, focusing on Commercial Sales. Previously, Mark worked with clients at Onvia, helping them use data to improve their competitive advantage when selling to the government.
Outside the office, Mark is a huge soccer fan, and he loves spending time with his wife and young sons. Plus, as a French literature major in college, you can expect some serious refinement from this guy.
Founded by

John Clark
(he/him)
Seth Pollack
(he/him)
Seth "Doc" Bridges
(he/him)