In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by 0.2%. LANEIGE grew faster than everyone else, with 2.4% growth! On average, each post in this landscape earns more than 2.93k engagements. LANEIGE is topping the charts with more than 10.9k engagements per post on their 87 posts in the last 30 days.
Key Trends for Skincare
Many of this year’s top 10 makeup Facebook posts featured UGC, which is no surprise in such an influencer-driven industry. Read the full report »
Almost 90% of beauty brands mentioned or hashtagged holidays in their Instagram posts this year, like #InternationalWomen’sDay and #MothersDay. See more skincare trends »
47.2k Likes • 98 Comments
Funny cam over here! 👋 sydney_sweeney Shop the new slow-aging Bouncy & Firm Serum for visibly plump & firm skin today at sephora, #sephora at kohls and on us.laneige.com #laneige #sydneysweeney #kbeauty #koreanskincare #behindthescenes
6.71k Likes • 56 Comments
Strawberry Sprinkles: the perfect “your lips but not” pink 🩷🍓🧁 Make this sweet lippie all yours at sephora during the #sephora savings event! ✨ 4/4-4/14: Rouge saves 20% ✨ 4/8-4/14: VIB saves 15% ✨ 4/8-4/14: Insider saves 10% Use code SAVEMORE online & in stores! 🛒 #glazecraze #lipserum #lipcare #lipgloss #strawberry #koreanskincare #kbeauty #laneige
2.93k Likes • 47 Comments
Reminder to bend at the knee, not at the waist. #DEsays via mytherapistsays
2.15k Likes • 42 Comments
Sweet spring weekends ahead. Don't forget the Umbra Sheer sunscreen.
1.37k Likes • 37 Comments
Celebrating the start of festival weekend with desert disco vibes and our Ultra Sheer sunscreen ☀️🪩
80 Reactions • 6 Comments • 0 Shares
73 Reactions • 2 Comments • 1 Shares
Final days to save on your Tatcha favorites during the @sephora savings event. Shop now, your glow can’t wait 🤍✨
61 Reactions • 12 Comments • 3 Shares
From calm to glow, there’s an Origins for that. What’s your favorite Origins persona? ✨
59 Reactions • 3 Comments • 0 Shares
What’s new at our pop-up at @thegrovela? 👀 🌈 Mini Lip Glowy Balm Set 🍩 Glaze Craze: Strawberry Sprinkles, Blueberry Jelly 🍑 Peach Iced Tea Lip Sleeping Mask & Lip Glowy Balm 🌸 Plump, Firm, & Glow Set 🧡 Grapefruit Lip Sleeping Mask & Lip Glowy Balm 💗 Bouncy & Firm Serum PLUS score exclusive gifts with purchase: ✨Lip Glowy Balm Keychain: Spend …
55 Reactions • 2 Comments • 1 Shares
Your OG fave Glaze Craze Tinted Lip Serum shades are now available on @amazon! 🍩💖 🤍 Sugar Glaze: nude beige 🧡 Peach Glaze: peachy coral 🩷 Cinnamon Sugar: mauve pink 🤎 Chocolate Frosting: sheer brown Add them to your @amazon cart now 🛒 #amazon #amazonbeauty #kbeauty #glazecraze #lipserum #lipgloss #lipcare #laneige
3 Likes • 1 Retweets
Manifesting a healthier planet and healthier skin for 2025 🌎✨#EarthMonth pic.x.com/8CBLKadIwA
48.2k Likes • 159 Comments • 513 Shares
Funny cam over here! 👋 @SYD Shop the new slow-aging Bouncy & Firm Serum for visibly plump & firm skin today at @sephora, #sephora at @Kohl’s and on our site! #laneige #sydneysweeney #kbeauty #koreanskincare #behindthescenes
3.60k Likes • 99 Comments • 22 Shares
Can @golloria guess the Glaze Craze shades blindfolded? 👀🍩🤭 Shop Glaze Craze today during the @sephora savings event 👇 ✨ 4/4-4/14: Rouge saves 20% ✨ 4/8-4/14: VIB saves 15% ✨ 4/8-4/14: Insider saves 10% Use code SAVEMORE online & in stores! 🛒 #behindthescenes #photoshoot #golloria #glazecraze #lipserum #lipcare #kbeauty #laneige
326 Likes • 9 Comments • 7 Shares
Calling all our festival besties, our SPF stations are waiting for you ☀️🤝 @NiaSioux #coachella #festivalseason #sunscreen
258 Likes • 33 Comments • 3 Shares
OK, fine, you can pick 2. Drop your fave drawers in the comments.
182 Likes • 12 Comments • 1 Shares
When the social team shows up at our Houston Drunk HQ.
The Social Media Benchmark Report
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