In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average brand in this landscape has grown their audience by 0.2%. Simms Fishing Products grew faster than everyone else, with 6.8% growth! On average, each post in this landscape earns more than 3.89k engagements. Patagonia is topping the charts with more than 7.81k engagements per post on their 31 posts in the last 30 days.
Key Trends for Outdoor Brands
Roughly two-thirds of outdoor brands ran some sort of contest or giveaway on Instagram, Facebook, or Twitter this year to seriously boost their engagement. Read the full report »
Outdoor brands soar when sharing heartfelt, authentic stories of triumph or heartbreak through the eyes (and social media posts) of their die-hard followers. Read more »
69.8k Likes • 383 Comments
Our public lands need your help. Congress is preparing to vote on a bill that would mandate the sale of millions of acres of public lands and allow developers to bulldoze their way through public engagement and environmental review processes. If approved, the bill will set a dangerous precedent that lets corporations drill, mine and pollute …
10.0k Likes • 32 Comments
What does it take to send the hardest boulder problem in Yosemite? Aidan Roberts (aidan.roberts98) made the second ascent of the The Dark Side (V16) and has the beta. Aidan repeated the notoriously subtle problem on January 5, 2025. “It’s the most detail-oriented climb,” he said. “The difficulty is really not in the individual moves, it’s …
9.79k Likes • 48 Comments
Bike Check: Dan Booker’s uci_mtbworldseries Enduro World Cup Winning Bronson Build 🏆 • Frame: Bronson CC Color: Root Beer Size: Large Fork: rockshox Zeb Flight Attendant Shock: rockshox Vivid Flight Attendant Coil Seat Post: rockshox AXS 200mm Brakes: srammtb Maven Ultimate Rotors: srammtb HS2 200mm Drivetrain: srammtb XX1 Transmission Cranks: srammtb XX1 165mm Wheels: reservewheels HD30 Tires F: maxxisbike Assegai, 29” Tires R: maxxisbike DHR II, 27.5” Handlebars: burgtec Ride …
5.86k Likes • 12 Comments
Monday blues look different in the Japanese Alps. Photo: fujimakisho
5.01k Likes • 27 Comments
No matter your musical taste, some tunes just resonate with everyone. Same goes for fishing, there are some sounds you always hope to hear no matter what fish you are targeting. #FishItWell #SoundTrack #Drag 🎥: flyinspired #SimmsFishing #Steelhead #SpeyFishing #Swinging #TwoHandRod #FlyFishing #GreatLakes #Fishing
563 Reactions • 25 Comments • 179 Shares
Our public lands need your help. Congress is preparing to vote on a bill that would mandate the sale of millions of acres of public lands and allow developers to bulldoze their way through public engagement and environmental review processes. If approved, the bill will set a dangerous precedent that lets corporations drill, mine and pollute …
480 Reactions • 7 Comments • 18 Shares
Bike Check: Dan Booker’s @uci_mtbworldseries Enduro World Cup Winning Bronson Build 🏆 • Frame: Bronson CC Color: Root Beer Size: Large Fork: @rockshox Zeb Flight Attendant Shock: @rockshox Vivid Flight Attendant Coil Seat Post: @rockshox AXS 200mm Brakes: @srammtb Maven Ultimate Rotors: @srammtb HS2 200mm Drivetrain: @srammtb XX1 Transmission Cranks: @srammtb XX1 165mm Wheels: @reservewheels HD30 Tires F: @maxxisbike Assegai, 29” Tires R: @maxxisbike DHR II, 27.5” Handlebars: @burgtec Ride …
445 Reactions • 8 Comments • 7 Shares
@uci_mtbworldseries Enduro World Cup Rd. WINNER - Dan Booker 👏👏👏 • 🥇 @danbooker1 ⚫️ #Reserve30HD 📷 @svenmartinphoto
411 Reactions • 5 Comments • 11 Shares
What does it take to send the hardest boulder problem in Yosemite? Aidan Roberts made the second ascent of the The Dark Side (V16) and has the beta. Aidan repeated the notoriously subtle problem on January 5, 2025. “It’s the most detail-oriented climb,” he said. “The difficulty is really not in the individual moves, it’s how …
256 Reactions • 1 Comments • 8 Shares
Lucas Wojciechowski channels his inner Fremen in search of the great sandworm of Panamint Valley, California. Photo: Ethan Fichtner
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.