In the Past 30 Days...
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.7%. Boston Ballet grew faster than everyone else, with 3.7% growth! On average, each post in this landscape earns more than 1.21k engagements. Monterey Bay Aquarium is topping the charts with more than 1.93k engagements per post on their 51 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
27.0k Likes • 1.27k Comments
The truth is so gruesome, the meat industry tries to hide it from you.
24.9k Likes • 1.35k Comments
Meet a victim of Churchill Downs. 💔 Don’t bet on cruelty at the #KentuckyDerby!
24.5k Likes • 88 Comments
The U.S. Men’s National Team topped Germany 5-2 in its lone pre-tournament game ahead of the 2025 IIHF #MensWorlds, with Frank Nazar and Tage Thompson each scoring twice before a sold-out crowd of 14,000 at PSD Bank Dome!
15.7k Likes • 67 Comments
Lead the way, boys! 🇺🇸 #MensWorlds
4.10k Likes • 4 Comments
How does a healthy ocean in balance benefit us all?🌊 🌟If you follow our research, you may remember a story about a disease that is wiping out sea stars along the rocky intertidal zone of the California coast. A new paper in Science Advances by Dr. Joshua Smith, a Monterey Bay Aquarium scientist, demonstrates that loss …
1.97k Reactions • 159 Comments • 138 Shares
Taking home some hardware 🇺🇸 #U18MensWorlds
1.26k Reactions • 0 Comments • 101 Shares
Bay Cam
1.16k Reactions • 70 Comments • 71 Shares
Lead the way, boys! 🇺🇸 #MensWorlds
722 Reactions • 81 Comments • 377 Shares
Today Britain and India have agreed a free trade deal. We're still waiting for the full details, but it's vital that tariff- or quota-free trade is not permitted for animal products that don't meet British animal welfare standards. If we wouldn't produce it here, we shouldn't be importing cruelty from overseas. Not only would this outsource animal …
783 Reactions • 92 Comments • 82 Shares
We welcome British Veterinary Association - BVA's call to phase out farrowing crates, but a 15 year transition period is too long. These restrictive systems come at a significant cost to the welfare of both sows and piglets. We urgently need legislation to End the Cage Age for all farmed animals.
635 Likes • 173 Retweets
When you meet your meat like this, it’s not so appetizing. pic.x.com/QxbcXbwsm6
645 Likes • 588 Retweets
This horse collapsed & screamed out for help—too weak to even stand up 😔 What's worse? They beat him as he lay helplessly in the dirt 💔 This isn’t history; it’s hell, & it's happening in Egypt. You can help! Take action to save horses NOW! peta.vg/425c pic.x.com/6X1OrVnapo
1.02k Likes • 106 Retweets
First look at #MensWorlds lines 👀 Tune in at 11a ET to watch 🇺🇸 take on 🇩🇪 in today's pre-tourney game — streaming FREE on USAHockeyTV.com! pic.x.com/Wej1caehtU
914 Likes • 84 Retweets
Welcome to the squad, gents! 🇺🇸 Full #MensWorlds roster: bit.ly/4iRPDd0 pic.x.com/T10vo0uZxJ
840 Likes • 50 Retweets
Two frames down and Team USA is up 3-0 heading into the third of today's #MensWorlds pre-tournament game! Goal Scorers: Frank Nazar (Smith, Beniers) Tage Thompson (Keller, LaCombe) pic.x.com/L3ep1XuIR0pic.x.com/L3ep1XuIR0
298 Likes • 0 Comments • 3 Shares
SPRING EXPERIENCE || Raymonda Join us for the colorful character dancing in Mikko Nissinen’s Raymonda as part of Spring Experience. Hear from Soloist Haley Schwan about the subtle gestures that convey the emotions, relationships, and storyline we see unfold on stage. Spring Experience comes to the stage in less than two weeks! Get your tickets …
124 Likes • 35 Comments • 1 Shares
Someone loves trail mix 😏
109 Likes • 20 Comments • 5 Shares
This, my friends, is the ONLY ethical way to purchase a dog! Hope this helps 😜
108 Likes • 0 Comments • 2 Shares
See how the concept of the re-envisioned classical ballet is mirrored in the classical silhouettes and modernist detailing of the costuming and sets in Raymonda. Get your tickets to Spring Experience to see it all stitch together May 15-25 🧵🪡 #BostonBallet #BBSpringExperience #Raymonda #BTS #Costumes
65 Likes • 5 Comments • 0 Shares
If it's too cruel to produce in Britain, then it's too cruel to import to Britain! This week Ruth Jones MP hosted our #StopCruelImports parliamentary event.
The Social Media Benchmark Report
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